Churro

Churro is an experiment in re-imagining an existing business as if it were built AI-first from day one. What would Turo look like if Claude were the core engine, not an afterthought bolted onto a legacy interface?

Turo was built to scale to millions of users, and that constraint shaped everything — the interface was designed around what the database could support, not around the customer. The result is a static, one-size-fits-all experience where every session starts from zero — a family road-tripping through Utah gets the same experience as someone grabbing a fun weekend car. Users navigate alone, drop off silently, and businesses never see the conversions they’re losing.

Instead of a passive UI, Churro creates a two-way loop: Claude reads both what users say and what they do — clicks, views, browsing patterns — and responds with structured JSON that simultaneously updates the chat, controls which view renders, adjusts filters, and surfaces the right cars. Someone who types “find me something” but has been clicking luxury EVs gets a fundamentally different response than someone browsing economy sedans, even though they said the exact same thing.

This collapses routing, filtering, search, and AI chat into a single Claude round-trip — no traditional frontend state management, no separate systems to sync. Claude owns those decisions. The interface stops being something users navigate and starts being something that moves them forward.

We met today, and came up with the idea when the pizza arrived